The thrill of possibility
"The thrill of possibility, the chance for recognition, the chemical high of anticipation.That's what people pay for." - Seth Godin
Don't take Godin's words literally and say that people also pay for their plain bread loaf daily. If you are a startup making bread loaves, good for you and read no further.
Many of us in the startup space start out with dreams of changing the world. (Being the next Google is secondary; We actually dream of dwarfing GOOG). But then, quite mysteriously, we tend to forget that dream while conceptualising & engineering the product. For example:
- "Aggregation / mashup / kitchen sink": My product has all the features that all competitors have. [So, what? Can it change the world?]
- "Differentiated": My product has features that no one else has out there. [So, what? ...]
- "Improved": My product improves productivity / experience. [So? ...]
Those are actually examples of subtly disguised "me too" products. Since there's no 'thrill of possibility', such products are at the mercy of luck.
Posted by Vijaya Sagar Vinnakota
